What is SEO?
Search Engine Optimization also known as SEO is a marketing strategy through digital channels specifically search engines. Search engines are a program that looks for and distinguishes items in a database that correspond to keywords or characters specified by the user, used especially for finding particular sites on the Internet. Google Search is the most popular out of them. As of 2024, Google Search holds 89.33% shares of the global search engine market. According to SimilarWeb, Google or google.com had 84.9B visits last month and average up to 90B visits. Google Search Engine handles over 8.55B searches every day. That is over 99 thousand searches per second. With its immense influence over the internet, marketing or advertising businesses over Google became a popular practice. Now, every business spends over 100B dollars every year on this marketing strategy.
How does it work?
In comparison to paid search ads, Search Engine Optimization (SEO) takes a longer time to show results. Though, it is a very reliable method to advertise your business, typically it takes 6–12 months. That’s why it is suitable for long-term projects, permanent products and general brand awareness. Instant results and responses which can be gained through paid search ads are beneficial for products that have a short sales cycle. The first stage of the most common Marketing Funnel, Awareness can be easily achieved through SEO at a large scale. The more customer awareness a brand has the more likely the brand will increase its conversion rate. Which is the most promising result SEO provides.
The way rankings in Google work is that Google grades contents of a website based on factor’s like quality & quantity of the content, relevancy of the content with searched keyword, inbound links of other websites that count as a vote of confidence for the quality of your content (Note: The higher authority a website has the more weight it’s inbound link will carry), website’s functionality and usability, responsiveness with other devices such as mobile & tablets etc. , Domain Authority (A metric valued by MOZ based on several factors), well-organized website structure, security and user experience etc.
Why is it important?
People’s reliance on search engines makes this method so viable. People are constantly searching for various answers on the internet via Search Engines. They are more likely to spend much time on a page that provides them their solution in a well-mannered and informative way. For any company, brand or product, you want people to know about your business before triggering purchase. Organic traffic is the best way to increase your brand awareness. Especially with staggering numbers of searches being handled every single second, there is no doubt Search Engine Optimization or SEO is a must strategy every business should implement.
Conclusion
Yes, SEO might seem a long and tedious process, but the results are definitely worth it. It is cost-effective and certainly helps you build brand awareness through engaging content. It is much more viable than other methods available. That’s why Search Engine Optimization or SEO should be an integral part of your marketing strategy.
Our Role
A lot of agencies are offering SEO services across the globe. In the midst of these options, We, Righteousoft, certainly do our things differently. SEO isn’t something that should be taken lightly. Without a proper plan, you will miss out on a lot of traffic. Righteousoft offers you a low-cost & high-rewarding subscription based plan. With our team of experts, we are committed to provide you reliability, scalability & brilliancy.
